Poppy Foyle Illustration

Project/Work experience for a local retail business in Hastings. The brief was to design an item or packaging that they could sell or use in their shop. The design had to include references to 'America ground', a time in the 13th Century where storms blocked Hasting's harbour, forming a new piece of land which was taken over by over 1000 residents. Realising they could live tax/rent free in this no-man's land, they declared themselves independent from Hastings. They called their new land the 'twenty-fourth' US state and the America Ground was born.

I started with drawings of the America Ground area, I then created a background using inspiration from the US flag. I didn't want to be too obvious so I created a landscape using the colours and the stars of the flag to subtly hint at the American theme. The design could be used on packaging, tiles, mugs, tea towels, bags etc.